This marketing project focuses on promoting Teh Pucuk Harum, a ready-to-drink tea beverage that is widely loved for its fresh taste and natural aroma. The main concept of this campaign is to highlight how Teh Pucuk can be the perfect companion for everyday moments, whether you are relaxing, hanging out with friends, or enjoying a meal.

The video emphasizes freshness, energy, and simplicity. It shows how Teh Pucuk is made from selected tea leaves, delivering a natural and refreshing flavor. The target audience is teenagers and young adults who enjoy practical and tasty drinks that fit their active lifestyle.

Through engaging visuals, relatable situations, and a catchy message, this project aims to strengthen brand awareness and encourage people to choose Teh Pucuk as their go-to drink. The overall goal is to create a memorable impression that connects the product with freshness and enjoyment in daily life.